Consumers want the health benefits and the taste of real extra virgin olive oil. However, many of the products sold and labeled as 'extra virgin olive oil' are really a cheap mix of different types of oils such as pomace, refined hazelnut or canola.

Giving olive oil consumers real olive oil is good business - Antonio Celentano is 100% real extra virgin olive oil, produced from locally grown olives and bottled on site in Córdoba, Spain.