COMPANY PROFILE
Name :
WBM(PVT)LTD
Factory Address : Main road Kila
Kalar wala
Salikot, Punjab, Pakistan.
Head Office : 89-C Jail Road, Lahore, Pakistan.
Contacting Person : Sohail Anjum
Chief Executive of the Company
Pakistan PH : +92 42 111 202 111 U.S.A Toll Free
(866)-802-9366 +92 42 752 2226-9 (347)-234-3908
CELL +92 (300) 849 2110 CELL (732)-995-4444
FAX +92 42 752 2230 FAX (718)-445-1894
E-mail : info@wbm.com.pk
info@wbminternational.com
Status : Private
Limited Company.
Trade Mark : WBM(PVT)LTD
The trade mark is registered under trade mark act
1940 sec.14(1) Rule 12 of Pakistan.
Registration
: The company has been registered with Lahore Chamber
0f Commerce and industry .
Management : Mr. Sohail Anjum the Chief Executive
of the Company & Chairman Mr. Rehmat Ali Razi both are seasoned
businessmen having at least two decades business experience in their
line of trade.
Motto : The Company is committed
to meet the requirements of Customers and trying their best to achieve
highest level of customer satisfaction.
Product :
Basmati rice, Basmati parboiled rice, Basmati brown rice, PK 386 rice ,
Rice flour, Glutinous rice flour, Rice starch
Activities : Manufacturing, distributing,
exporting, researching and developing rice products
Capacity : 200 metric tons/day
Employees : 300
Our
company was established in the year 1959, sponsored by a business family
which has been very deeply associated with the cotton and food industry,
as well farming for the last 50 years in Pakistan and abroad.
The systems requirements are aimed at achieving
customer satisfaction by consistently providing conforming products and
meeting customer requirements through application of the system,
continuous improvement and the prevention of nonconformity. The company
adequately identifies customer requirements, through quality management
system processes, to achieve customer satisfaction with a Process Model
methodology.
The systems requirements are aimed
at achieving customer satisfaction by consistently providing conforming
products and meeting customer requirements through application of the
system, continuous improvement and the prevention of nonconformity. The
company adequately identifies customer requirements, through quality
management system processes, to achieve customer satisfaction with a
Process Model methodology.
Management
WBM(PVT)LTD. has a team of professional who are
qualified and experienced. Special attention is given towards Human
Resource Development as well as wellbeing of the workers and employees.
WBM(PVT)LTD is managed by the Chief Executive who
is assisted by Executive Director Production, General Manager Operations
and General Manager Finance in order to run day-to-day affairs and
functions of the Company effectively, efficiently and smoothly.
The Chief Executive has the ultimate
responsibility to control the following activities:
Quality Assurance
System
and MIS
Admin and Personnel
Executive Director Production manages and looks
after the following activities:
Production
Overlook Process
Quality
Control
Packing Process
Finished Goods Store & Shipment
General Manager
Operations is responsible to manage support services
activities/functions for Production Department.
Marketing and Coordination
Export Documentation
Purchase
Stores and
Inventory Control
Power House
Electrical Maintenance
Mechanical Maintenance
Electronic Maintenance
General Manager Finance is responsible to look
after all financial matters of the Group companies relating to accounts,
budget, finance, tax and internal & external financial audit. He is also
responsible to manage timely finance in order to run various processes
and factory operations smoothly.
The professional
and qualified managers look after various departments and are
accountable to Chief Executive, General Manager Operation or Executive
Director Production.
Quality Control/Quality
Assurance
WBM(PVT)LTD is quality conscious and
ensures quality control from purchase of material to various stages of
processes till packing and shipment. We believe in achieving the best
quality of the product and customer satisfaction through efficient
management, effective workmanship and strict quality controls.
The Chief Executive travels to meet customers
regularly throughout the year with a view to strengthen existing
relationships and develop new one.
FACTORY
PROFILE
Thanks to experience got by a long
presence in this field, we achieved a professional standard at a
superior level, whose basis are the employment of the most sophisticated
technologies and a sort of strictness in quality check for raw materials
such as final product. Our organization structure, extremely flexible,
assures our clients high quality and perfect service
The industrial process ...
The stages of industrial process transforming
rough rice into eatable rice are:
• cleaning and
hulling
• whitening and polishing and optical
separation
• product packing
The rice transformation process starts with
cleaning product from impurities as straw, mould, stones, foreign seeds
etc; this operation is carried out by a proper machine called TARARA.
Following stage is carried out by hulling machine that thanks to a
chafing movement removes siliceous bracts (hull). After this operation
we have brown or semi-milled rice. During this operation, rice grain can
be easily broken, so care must be kept. Hulling machine is called
“sbramino”. Paddy machine follows: it separates the semi-milled rice
grains from the ones that still have hull and makes them returning to
the hulling machine.
This kind of rice is
difficult to preserve, because grains still have pericarp and aleurone
layers whose lipoidal and proteinous elements present an high
deterioration level. The only way to preserve this kind of rice is at
low temperatures or vacuum. The semi-milled rice is then calibrated
using proper gauged sieves which separate the sub-product known as green
grain (immature grains and/or smaller grains) particularly used by
zootechnics industry.
During hulling operation
care must be taken not to break the rice. Whitening and polishing
operation removes chaff, bud and rough flour by polishers that operate
as follow:
• rice grains enter in a space between
two concentric cones (the internal one is a rotary cone with an abrasive
surface);
• thanks to a chafing movement, first
and second layers (chaff and bud) are removed;
•
further chafing operations remove also rough flour.
At the end of the polishing stage, it is
necessary to separate the white rice from the broken grains by means of
honeycomb separators.
Thanks to the optical
separation, it is carried out a further rice refining by grains color:
rice undergoes a series of color sensitive photo-cells which point out
any grain with coloring different from the pre-set standard. A jet of
compressed air is used to expel the selected grains. Coloring defects
often occur during milling stages, for example heat causes peck
phenomenon.
The last process stage is packing
operation: 1 – 2 – 5-10-20 Kg plastic, paper or cloth bags are used.
Automatic chargers fill up boxes and bags with fixed quantities of rice
and then boxes and bags are sealed by sewing or heat seal.
Market now is requiring a product that does not
present many preservation problems, so we have decided to supply vacuum
packs. This packing system prevents product from every kind of
oxidation, but weighs heavily on operation costs, because implies the
use of thicker and absolutely airtight materials and relevant machines
productivity is three times less than normal packing machines.
Note: Pakistani Basmati rice is one of the best
basmati rice in the world.
